I was looking at a review for mobile app called Local Mind. If you are thinking of going out tonight, all you need to do is quickly open Local Mind and put a question across to fellow users who are already at this place you intend to go to. If so inclined, they can give you a real-time update on how the place is, what the crowd is like and even quick tips on the offers that are currently on. It is the social networking equivalent of calling ahead and checking with a friend what a place is like – except, your ‘friend’ base is suddenly expanded and you can get answers from the people who are at that place right now!
Stop for a moment and think – what else can this system be used for? The concept is really simple. Take something you do in everyday life, where you are likely to call a friend and check in advance, then do the same on a social network. We usually depend on the past experience of a friend, about how he/she felt about something/someplace he went to some time ago. This time, you are getting real-time updates from people.
How about doing the same when you are about to join a new project, under a manager you are not familiar with? Or on the other side, how about doing the same about a new team member who is about to join the project you manage? From one’s fellow team members and former managers, you can collect a lot of information, even though you really don’t know them personally.
Social media can do so much more for a business than branding it in front of potential customers and investors. The easy part is getting the answers, while the tough part is to choose from what you get! More on that in the next post
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